An ‘aha’ moment for me was when I discovered Kindle is software not just an e-reader. Probably everyone else in the world–especially YOU!–were almost born knowing this. Despite my best efforts to avoid any thoughts about the nuances of software, my role as publicist and entrepreneur is pushing me into it, once again with much gnashing of my teeth. I now understand that anyone can download a “free Kindle reading app” by searching on that phrase and then executing and running the program on a PC or Mac; through Kindle Cloud; or for an iPad or an Android or Windows 8. Once again you probably already knew that. But me, with my Comp Sci degree and 7 years’ experience as a programmer in my previous life, hadn’t a clue. It’s a good thing for me that my husband Wayne Reidinger has the patience of Job! Writing my Maine mystery–despite the years’ of effort–apparently was the easy part. Marketing is not just a chapter in the process … it’s a whole book unto itself.